SANTA BARBARA, CALIF. — Bragg Live Food Products, Inc., has been acquired by a group of investors led by private equity firm Swander Pace Capital, investment firm Dragoneer Investment Group and co-investors singer and songwriter Katy Perry, actor Orlando Bloom and Pressed Juicery founder Hayden Slater.
“I am so thrilled to partner with Swander Pace, Katy and Orlando, Dragoneer and Hayden to bring Bragg products to more people,” said Patricia Bragg, chief executive officer of Bragg Live Foods. “This is a very special moment for our brand, and I can’t wait to reach millions more people worldwide.”
Bragg Live Food Products is a producer of apple cider vinegar. The company offers a broad portfolio of other health-focused food and dietary products, including condiments, seasonings, dressings and ready-to-drink beverages that are available in natural food stores, conventional grocery, mass market and e-commerce retailers globally.
“Bragg is a uniquely authentic and storied brand with a highly loyal, multi-generational following in the health and wellness space,” said Andrew Richards, c.e.o. and managing director of Swander Pace. “The company enjoys a dominant position in the high-growth apple cider vinegar category, and a long and successful history with its range of healthy products. We are excited to work closely with Bragg’s leadership team — including Patricia Bragg — as we embark on the company’s next chapter of growth.”