CHICAGO — Conagra Brands, Inc. is starting the new fiscal year with dozens of product launches across several categories, including frozen and refrigerated meals, snacks and sweet treats, condiments and enhancers as well as shelf stable meals and sides.
“We have a $2 billion portfolio in snacking, which is the fastest-growing occasion in food,” said Thomas M. McGough, executive vice-president and co-chief operating officer for Conagra Brands. “We also have a sizable grocery portfolio, which includes a $1 billion presence in condiments and sauces. Our slate of innovation in these areas will provide people with contemporary options that are supported by strong consumer trends.”
The lineup of new products will launch through 2019 and during the beginning of 2020, with the first wave hitting the market now.
Highlights from the company’s expanding snacking portfolio include a new line of non-G.M.O., gluten-free trail mixes from emerging brand Angie’s Boomchickapop, and a line of low sugar, high-protein energy-packed mixes from David Seeds.
The company’s frozen launches are concentrated in three categories: American comfort food, modern wellness and international cuisines. Products include new pub, shepherd’s and cornbread pies from Marie Callender’s; ramen offerings from P.F. Chang’s home menu; vegetable bowls and steamers from Healthy Choice and Bird’s Eye; al dente and stuffed pastas from Bertolli; and handheld mega sandwiches from Banquet.
The company also is introducing two new items to its Reddi-wip barista series, a new pudding flavor to the Snack Pack brands and giant versions of classic Slim Jim meat sticks.