CHICAGO — Kraft Heinz Co. is adding frozen skillet meals to the O, That’s Good! brand lineup. The launch is the fourth category from Mealtime Stories, L.L.C., the joint venture between Kraft Heinz and Oprah Winfrey.
O, That’s Good! frozen skillet meals are available nationwide in six varieties: chicken alfredo, chicken margherita, Southwest style chicken and penne, Italian sausage and rigatoni, garlic chicken and potatoes and vegetarian-friendly three cheese tortellini. The skillets include sauces partially made with vegetables. In the chicken alfredo variety, for example, some of the cream in the sauce was replaced with pureed cauliflower.
The brand also is expanding its pizza line to include three new frozen thin-crust options: BBQ Chicken, Margherita and White. Like the new line of frozen skillets, O, That’s Good! pizza crust is partially made with cauliflower.
“We are welcoming our consumers back to the comfort food they love with a unique twist of veggies and high-quality ingredients,” said Christopher Urban, head of Mealtime Stories at Kraft Heinz. “We’re excited to enter the skillet category with O, That’s Good! and make dinner delicious and easy.”
Kraft Heinz and Ms. Winfrey launched their joint venture in 2017 with refrigerated soups and side dishes. Ms. Winfrey has invested heavily in the health food space in recent years, including a $43 million investment in Weight Watchers International in 2015. Last summer, she announced an investment in True Food Kitchen, a health-driven restaurant brand.