WAUKEGAN, ILL. — William Bond has been named vice-president of global sales at vanilla extracts and flavor products provider Nielsen-Massey Vanillas.

Previously, Mr. Bond was vice-president of sales at Eagle Family Food Group, a $350 million branded, private label, canned milk and snacks company. Before that, he was director of national sales and milk business development at The J.M. Smucker Company.

“We’re excited to have someone with Bill’s deep food industry expertise join our leadership team to head up sales,” said Kirk Trofholz, chief executive officer at Nielsen-Massey Vanillas. “Bill’s extensive career experience in branded food sales initiatives, including targeted channel programs, product innovation and in-store retail expansion, make him the ideal person to lead the sales function at Nielsen-Massey as we pursue our strategy for growth.”

Nielsen-Massey uses a proprietary slow, cold extraction process to deliver vanilla extract and was the first company to introduce organic and fair-trade vanilla from Madagascar. The company’s consumer products are allergen-free, certified kosher, gluten-free and Non-GMO Project verified. The company is headquartered in Waukegan, Ill., with production facilities in Waukegan and Leeuwarden, The Netherlands.