DEERFIELD, ILL. — Mondelez International, Inc. is expanding its portion control offerings in the U.K. and Ireland. The company announced it will bring all its Cadbury chocolate and wider biscuit products typically purchased for children under 100 calories, removing billions of calories from the market.
Mondelez said Cadbury Mini Fingers and Cadbury Animals will be brought under 100 calories as early as next month, while Cadbury bars, Fudge, Curly Wurly, Chomp and Barny sponge bars will be brought under 100 calories by the end of 2020. The company said it aims to implement the change to Oreo Mini snack packs and Freddo Face Cakes in 2021.
“We want to play our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact,” said Louise Stigant, U.K. managing director at Mondelez International. “We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy.”
The move to introduce 100 calorie chocolate and biscuit products in the U.K. and Ireland follows the launch of Cadbury Dairy Milk with 30% less sugar, which is now available across the U.K. In 2014, the company introduced a 250-calorie cap on all single-serve chocolate bars.