TORONTO – Subway is the latest food service chain to dive into the plant-based protein space with its new Beyond Meatball Marinara sub. The sandwich is the result of a new culinary innovation partnership with alternative protein maker Beyond Meat to test exclusive plant-based protein options.
The Beyond Meatball Marinara sub features marinara sauce, grated Parmesan cheese and the first-ever Beyond Meatball created just for Subway all served on toasted bread.
“Subway appeals to so many fans because we truly offer something for everyone,” said Len Van Popering, chief brand and innovation officer at Subway. “Our guests want to feel good about what they eat, and they also want to indulge in new flavors. With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds. And, we are particularly excited about debuting a co-developed product that can't be found anywhere else: the Beyond Meatball made just for Subway.”
The 685 participating Subway restaurants in the United States and Canada will begin offering the sandwich in September as a limited-time offer.