ATLANTA — Dasani is rolling out a new pipeline of sustainable packaging innovations in an effort to reduce its environmental footprint and promote a more circular economy.
While the company will continue distributing single-use bottles, Dasani is ditching plastic on several fronts. The company is expanding its package-less, bring-your-own-bottle PureFill vending machines, which dispense water to customers who provide their own container. After successful tests on several college campuses, the company said it plans to introduce PureFill machines to offices and workplaces this year.
Following PepsiCo, Inc.’s announcement in June that the Aquafina water brand will offer aluminum can packaging, Dasani said it also is planning to introduce cans. The company will introduce aluminum cans, along with aluminum bottles, in the Northeast this fall before expanding to other regions next year.
“While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale,” said Lauren King, brand director at Dasani.
The company also is rolling out several initiatives aimed at reducing the environmental impact of plastic bottles, which typically are made with polyethylene terephthalate (P.E.T.). Though the substance is highly recyclable, efforts to collect and recycle bottles made from P.E.T. have struggled to keep up in recent years as their use increases around the world. Additionally, P.E.T. bottles require a significant amount of energy and money to produce. The process requires a large amount of oil and accounts for 90% of bottled water’s costs, according to The Water Project.
To reduce the amount of virgin P.E.T. plastic procured by The Coca-Cola Co.’s system, Dasani said it will continue ‘light-weighting’ across its package portfolio. The company also is debuting the HybridBottle, made with a mix of 50% recyclable plant-based material and 50% recycled P.E.T. materials.
“Designing our packages to reduce the amount of raw materials used and incorporating recycled and renewable content in our bottles to help drive a circular economy for our packaging is an important part of our commitment to doing business the right way,” said Sneha Shah, group director, packaging innovation, Coca-Cola North America.