NEW YORK — Meal kit company HelloFresh SE has partnered with Beyond Meat to add the plant-based Beyond Burger to its menu.
Offered as part of HelloFresh’s premium Craft Burger collection, the first recipe featuring the Beyond Burger is the Goudalicious Beyond Burger. The burger is topped with a caramelized onion jam, creamy mustard aioli and melted gouda and is paired with potato wedges. The new offering will begin shipping nationwide the week of Sept. 14.
“We are always looking to expand our menu offerings and provide customers with exciting, new recipe choices that appeal to a variety of palates and eating preferences,” said Marcel Comtois, vice-president of procurement for HelloFresh U.S. “With the addition of the Beyond Burger to our menus, we’re excited to give our home cooks the opportunity to discover new ways of cooking delicious burgers using this innovative plant-based protein.”
Beyond Meat’s Beyond Burger is designed to look, cook and taste like beef and is made without gluten, soy or G.M.O.s. Each patty provides 20 grams of plant-based protein derived from a blend of peas, mung beans and brown rice. The Beyond Burger contain less total and saturated fat than an 80/20 beef burger, according to the company.
“We’re very pleased to partner with HelloFresh to bring the Beyond Burger to more families across North America,” said Ethan Brown, founder and chief executive officer of Beyond Meat. “We know that tasting is believing, and this partnership will enable more consumers to experience the meaty taste and juicy texture of the Beyond Burger while enjoying the added nutritional and environmental benefits of consuming plant-based protein.”
HelloFresh is the second meal kit maker to add the Beyond Burger to its lineup. In July, Blue Apron teamed up with Beyond Meat to offer the plant-based patties on caramelized onion and cheddar burgers with garlic green beans and jalapeño and goat cheese burgers with corn on the cob.