AUSTIN, TEXAS — FitJoy Foods is growing its grain-free portfolio with the launch of new keto-friendly Grain Free Protein Puffs.
Available in 30-gram bags, the snacks contain 140 calories and 3 to 4 grams of net carbs per bag and provide 17 to 18 grams of protein. The gluten-, corn- and soy-free snacks come in three flavors: honey sriracha, white cheddar and nacho cheese.
“Everybody loves a good snack puff,” said Scott Sturgill, head of innovation and product development at FitJoy. “The challenge here was creating a puff with nutritional benefits without sacrificing flavor. We exceeded all of our expectations, and created not one, but three amazing flavors of puffs that our customers can feel great about eating.”
Grain Free Protein Puffs are the second addition to FitJoy’s portfolio this year. In February, the company introduced grain-free pretzels made with cassava flour and chickpea flour. FitJoy also offers a range of grain-free protein bars.
“This year, after truly realizing the benefits of going grain-free, we turned our full attention to creating the best grain-free snacks on the market,” said Manish Patel, chief executive officer of FitJoy. “We started with reformulating our line of protein bars and then released the first grain-free pretzels. We wanted to give our customers even more grain-free snacking options and are so excited to offer our Protein Puffs.”