KANSAS CITY — The market for children’s food and beverage is all about balance — the balance between taste that appeals to children and nutrition that appeals to parents.
“Industry players are doing their part through new product development of healthier kid-friendly food and beverage, but there’s clearly room for more players to find a seat at this table,” said Packaged Facts. “The stealth health movement is a good example of how industry purveyors are developing products to help parents increase kids’ fruit and veggie intake while still retaining kid appeal.”
Several food and beverage manufacturers are implementing this “stealth health” approach to sneak fruits and vegetables into their new products geared toward children. C.P.G. companies are putting produce in popular children’s foods and beverages, including ice cream, macaroni and cheese, smoothies and chicken nuggets.