MINNEAPOLIS — Caribou Coffee is entering the energy drink category with new Caribou Bou-sted Caffeinated beverages. The ready-to-drink sparkling waters and sparkling beverages are made with caffeine derived from coffee beans, ginseng and guarana extract.
Caribou Bou-sted Caffeinated Waters are flavor-infused sparkling waters that “offer consumers a refreshing, low-calorie twist with the addition of caffeine,” the company said. The waters contain 5 calories or fewer and are available in grapefruit and mixed berry flavors.
Caribou Bou-sted Caffeinated Beverages blend flavor-infused sparkling water with fruit infusions, caffeine and other natural flavors. The beverages come in two varieties: dragon fruit and passion fruit orange guava.
“Caribou Bou-sted allows us to meet our guests’ ever-changing needs and bring to market a premium assortment of ready-to-drink caffeinated beverages that are both delicious and functional,” said Matt Reiter, senior director of merchandising at Caribou Coffee. “They are perfect in the morning or as an afternoon boost with several flavor options we know our guests are going to love.”
New Caribou Bou-sted R.-T.-D. beverages will be available in all Caribou Coffee company-owned locations beginning this fall.
Along with the R.-T.-D. line, Caribou Coffee is launching Caribou Bou-sted Handcrafted Beverages in its stores. The assortment will include flavor-infused sparkling waters, crafted sodas and crafted sparkling juices in such flavors as spicy pineapple and blue cotton candy. Certain beverages also will be available in blended versions, the company said. Additionally, customers will have the ability to customize their flavor and caffeine level.