KINGSBURG, CALIF. — Sun-Maid Growers of California is relaunching its yogurt-covered raisins with millennials in mind. The reformulated snack is Non-GMO Project verified and features an improved taste, look and texture, according to the company.
The brand also is introducing two new flavor combinations. Chocolate vanilla and strawberry vanilla join a lineup that includes chocolate, vanilla and salted caramel flavors.
“Millennials have a holistic view toward health, and we are addressing their needs by developing products that are less processed and have fewer artificial ingredients,” said Chris Dixon, director of marketing for Sun-Maid’s core raisin portfolio. “Our yogurt-covered raisins are a great way to keep your sweet tooth at bay but without the guilt as they are made with whole fruit.”
Sun-Maid yogurt-covered raisins are available in single-serve and shareable, multi-serve bags. The company plans to roll out new packaging and more flavors in January 2020.
The reformulation of its yogurt-covered raisins follows the company’s launch of sour raisin snacks in August. Also non-G.M.O., the new snacks are part of Sun-Maid’s goal of “repositioning products and broadening our product portfolio to meet the growing need for less processed, no-added-sugar snacking options,” said Harry Overly, president and chief executive officer of Sun-Maid, at the time of the products’ debut.