NEW YORK – Halsa is expanding its oat-based yogurt line into single-serve 5.3-oz cups. The new format is available in four flavors, including plain, strawberry, blueberry and mango.
Sold under the Oatgurt brand, the product is marketed as clean label since it contains no additives. The company claims the brand is also the first plant-based yogurt that does not use enzymes or chemicals to alter the grain during processing.
“We cracked the code by developing a next generation manufacturing process that is 100% clean, and keeps all the nutritional benefits intact,” said Helena Lumme, president and co-founder.
The Oatgurt cups initially will be sold via FreshDirect and have a suggested retail price of $2.29.