CHICAGO — The Kraft Heinz Co. has crafted a new condiment aimed at adding more vegetables to children’s diets.
New Heinz Tomato Ketchup with a Blend of Veggies is made with added carrots and butternut squash “without compromising the thick and rich Heinz taste kids love,” the company said. The ketchup contains 25% added vegetables, 25% less sugar than regular Heinz Tomato Ketchup and contains no high-fructose corn syrup.
“If we were going to add extra veggies to a new recipe, it was important to maintain the same distinctive taste, appearance and texture that have been loved by generations of families for 150 years,” said Dalia Adler, associate director of marketing for the Heinz brand. “We went through countless recipes to land on the perfect blend and can’t wait to share the end result: a blend that we think will have your ketchup-loving, veggie-hating kids asking for more.”
Available in 20-oz and 31-oz squeeze bottles, Heinz Tomato Ketchup with a Blend of Veggies follows a similar launch from Kraft Heinz earlier this year. In July, the company introduced Kraft Macaroni & Cheese with added cauliflower to provide ¼ cup of vegetables per serving. The cauliflower blended pasta comes in original and white cheddar varieties.