CHICAGO — The Kraft Heinz Co. is partnering with Diageo P.L.C.’s Baileys brand to launch a line of non-alcoholic coffee products featuring the flavors of Baileys original Irish cream. The portfolio includes ready-to-drink (R.-T.-D.), ground coffee and K-Cup formats.
Made with Arabica coffee, new Baileys R.-T.-D. cold-brew coffee comes in 11-oz cans in Irish cream and salted caramel flavors. The Irish cream variety contains 230 calories per can, while the salted caramel flavor contains 170 calories. More flavors are set to hit shelves in 2020, Kraft Heinz said.
“From ice cream to chocolates, we’ve extended the brand into new indulgent categories, but there is nothing closer to the brand than a flavorful cup of coffee,” said Declan Hassett, senior licensing manager for Diageo. “With this partnership, now all adults can treat themselves with the perfect cup of Baileys Ready-to-drink coffee in a can.”
New Baileys roast and ground coffee is packaged in 11-oz bags and comes in Irish cream and chocolate cherry flavors. Also available in Irish cream and chocolate cherry flavors, Baileys Keurig K-Cup pods come in 10-count packages.
“We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats,” said Tina Bletnitsky, senior associate brand manager of coffee for Kraft Heinz. “Consumers have been adding Baileys Irish Cream to their coffee for years, so this partnership is a natural fit for those looking for a delicious coffee experience.”