DALLAS — Ellie Doty has been promoted to senior vice-president and chief marketing officer of Chili’s Grill & Bar at Brinker International, Inc.
In her new role, Ms. Doty will be responsible for all U.S. and international Chili’s brand marketing, including menu innovation, using the brand’s insights to better understand Chili’s customers and employees, and harnessing digital marketing, social media, public relations and more to promote the Chili’s brand.
Ms. Doty joined Brinker in 2017 as vice-president of marketing for Chili's. Before that, Ms. Doty spent seven years with Yum! Brands, Inc. in various leadership roles, including director of marketing for KFC, marketing director and c.m.o. for KFC Canada, and senior brand manager for Taco Bell. Earlier in her career, Ms. Doty was brand and field marketing manager for Long John Silver’s.
“Ellie’s innovative leadership has helped the Chili’s brand achieve positive results in fiscal 2019, and I am confident she will continue to drive success for the business,” said Wyman Roberts, chief executive officer and president of Brinker. “I look forward to continuing to work with Ellie as she tells our brand’s stories and brings guests into our restaurants across the world through quality, convenience and value.”