WALNUT CREEK, CALIF. — Del Monte Foods, Inc.’s Contadina brand is branching beyond the canned tomato aisle for the first time with the launch of Contadina Pizzettas, a new line of better-for-you frozen pizza bites.
Providing one full serving of vegetables per five pieces, the Pizzettas feature a blend of Roma tomato sauce and cheese stuffed in a crust baked with cauliflower. The pizza snacks come in 7.5-oz packages of 10 bites and are available in three varieties: four cheese, Margherita and garden vegetable.
The four cheese Pizzettas contain a blend of mozzarella, provolone, Romano and Parmesan cheeses with Roma tomato sauce wrapped in a crust made with cauliflower. The pizza snacks provide 11 grams of protein and 270 calories per five-bite serving. serving
The Margherita Pizzettas include mozzarella cheese, basil and Roma tomato sauce stuffed into crust made with cauliflower. The bites contain 10 grams of protein and 260 calories per five-piece serving.
The garden vegetable Pizzettas feature crust made with cauliflower filled with Roma tomato sauce, mozzarella cheese, bell peppers, mushrooms and onions. Each five-bite serving packs 8 grams of protein and contains 240 calories.
“Contadina has always provided the freshest ingredients to prepare the most satisfying Italian dishes,” said Liam Farrell, vice-president of brand marketing for Del Monte Foods. “What better way to celebrate Contadina’s centennial than with Pizzettas, expanding the brand into a better-for-you, convenient snack option for today’s busy lifestyle. After months of looking at the latest food trends, better understanding of our consumer needs and competitive landscape, we’re excited to offer this alternative to the traditional pizza bite with real, authentic Italian flavor right in your local grocery’s freezer aisle.”
Contadina Pizzettas are the third recent snacking innovation from Del Monte Foods. Earlier this month, the company launched non-dairy Fruit Crunch Parfaits, and in August, Del Monte debuted Bubble Fruit, a line that combines the classic fruit cup with boba.