EMERYVILLE, CALIF. — Bonnie Neulight has been named chief marketing officer at Rebbl. She joins the functional beverage brand’s leadership team alongside Michelle Kessler, who was named chief executive officer in June.
Ms. Neulight has more than 20 years of experience in brand management and innovation. Previously, she was chief marketing officer at Mezzetta Foods. Before that, she held marketing positions at The J.M. Smucker Co. and Del Monte Foods, Inc.
Rebbl also recently released several new innovations at Whole Foods Market. Joining the brand’s portfolio of Super Herb Elixirs and Proteins are four lower sugar, ultra-hydrating Sparkling Prebiotic Tonics, a new super-mushroom-filled Gold Label Elixir and 32-oz multi-serve bottles of Reishi Chocolate, Maca Cold-Brew and Turmeric Golden-Milk.
Along with new leadership appointments and product launches, the company recently debuted its direct-to-consumer e-commerce platform.
“Joining the Rebbl team at this upswing in momentum lets me jump right in and do what I love to do,” Ms. Neulight said. “For me, coming to Rebbl at this exhilarating time, under Michele’s leadership, gives me such inspiration to work with this fast-growing brand that is also deeply purpose driven.”