KANSAS CITY — Hostess Brands has introduced new pastries designed to tap into consumer demand for on-the-go breakfast and all-day snacking.
New Iced Berries & Cream Cheese Danish consists of a flaky puff pastry with a buttery texture and a cream cheese and mixed berry fruit filling. The pastry includes a drizzle of icing.
In addition to Iced Berries & Cream Cheese, the Danish pastries are available in a cream cheese variety.
“With the addition of Iced Danish, we are responding to a consumer preference and enhancing a classic item in our breakfast portfolio,” said Chad Lusk, senior vice-president and chief marketing officer for Hostess Brands. “Because their passion for icing is clear, we believe our consumers will react to this insights-based innovation with enthusiasm.”
The pastries are available in a single-serve format.