SANTA MONICA, CALIF. — Al Multari has been named chief executive officer at Barnana, a banana and plantain-based healthy snacks brand.

Mr. Multari previously was c.e.o. of instant noodle company Nissin North America. Before that, he spent 18 years at Nestle U.S.A., where he held several positions, including president of the company’s $1 billion baking division.

In his new role, Mr. Multari said he will focus on building brand awareness and expanding distribution channels. He also will oversee efforts to drive innovation in Barnana’s core product range, which currently includes banana bites, banana brittle and plantain chips.

“Barnana has always been driven by an entrepreneurial spirit,” said Caue Suplicy, founder and former c.e.o. of Baranara. “Al brings a seasoned mindset, strategic outlook and focus on structure that will both enhance this culture and strengthen the future of the business.”