LONDON — McDonald’s U.K. is rolling out its first vegan meal. Veggie Dippers, made with red pepper, rice, sundried tomatoes, pesto and split peas surrounded by breadcrumbs, will launch Jan. 2 in McDonald’s U.K. and Ireland restaurants.
Customers will be able to order the chain’s first fully vegan meal by pairing Veggie Dippers with vegan accredited french fries and any soft drink or sauce. The Veggie Dippers also will be available as a fully vegan Happy Meal.
“In the last 12 months we’ve seen an 80% uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers,” said Thomas O’Neill, head of food marketing at McDonald’s U.K. and Ireland. “The Veggie Dippers are a delicious addition to our menu and we’re looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the new year.”
Earlier this year, McDonald’s launched a 12-week test of a plant-based burger in Canada. The burger, called the P.L.T. (Plant, Lettuce, Tomato), is made with a Beyond Meat burger patty and is available in 28 restaurants in southwestern Ontario.