MINNEAPOLIS — General Mills, Inc. is gearing up for a year of ready-to-eat cereal innovation, beginning with five new varieties launching in the coming months.
General Mills partnered with The Hershey Co. to develop three new cereals. The two companies previously collaborated on several offerings, including Reese’s Puffs, Hershey’s Cookies and Creme Fillows Cereal and Cocoa Puffs made with Hershey’s chocolate.
New Hershey’s Kisses cereal features chocolate-flavored cereal pieces shaped like Hershey’s Kisses chocolates. The cereal is sold in select stores and will be available nationwide in January.
General Mills’ Jolly Rancher cereal contains fruit-flavored cereal pieces inspired by Jolly Rancher hard candies. The cereal pieces feature grape, cherry, green apple, watermelon and blue raspberry flavors. The cereal is currently available in select stores and will be available nationwide in March.
Reese’s Puffs Big Puffs are oversize corn puffs made with Reese’s peanut butter. The cereal will be available in select stores beginning in January and nationwide in March.
Another partnership inspired the company’s fourth new cereal set to hit shelves this year. General Mills teamed with DreamWorks Pictures to debut Trix Trolls with Marshmallows, a new fruit-flavored cereal based on the upcoming “Trolls World Tour” film. The cereal features colorful sweetened corn puffs and bite-size marshmallows.
General Mills also plans to launch Nature Valley Coconut & Almond Granola in January. The product combines oats and honey granola clusters with almond slices and toasted coconut shavings.
“I’m excited about the plans we have to build on our leadership position in cereal,” said Jeffrey L. Harmening, chairman and chief executive officer of General Mills, during a recent earnings call. “We’re launching a strong lineup of innovation.”