BERKELEY, CALIF. — Jason Vieth has been named senior vice-president and general manger of Noosa Yoghurt for Sovos Brands.
Mr. Vieth was most recently chief executive officer of Poppi, a beverage start-up funded by CAVU Venture Partners. Before joining Poppi, he was president of Life Time Fitness’ Life Café. Prior to Life Time, Mr. Vieth spent nine years at The WhiteWave Foods Co., most recently as senior vice-president and general manager of the company’s yogurt business, which included Horizon Organic, Wallaby Organic, Silk and So Delicious Dairy Free. Earlier in his career, Mr. Vieth was a project leader at The Boston Consulting Group, a senior program manager for General Electric and a senior manager at Accenture.
“Jason brings a proven and long-standing track record of overseeing business and brand growth to Sovos Brands,” said Todd Lachman, president and c.e.o. of Sovos Brands. “At Sovos Brands, we have been able to unlock profitable growth as a result of our tenacity for finding and building one-of-a-kind brands, fostering a collaborative culture and leaning into our collective industry expertise. But most importantly, our people and the talent we bring — like Jason — are the reason why we’re able to continue delivering exceptional results.”
Acquired by Sovos Brands in November 2018, Noosa Yoghurt manufactures premium yogurt inspired by Australian-style varieties. Noosa products are made with whole milk, wildflower North American honey and fruit purees on a family farm in Bellvue, Colo.