HOOD, ORE. — Tofurky is introducing a plant-based beef-style burger at over 600 Target stores in the United States. The new product is formulated using soy protein, vegetable protein, wheat gluten and seasonings.
The company highlighted the new product’s sustainable footprint in marketing materials, noting, for example, that the burger’s soy base is more sustainable given the use of all parts of the bean in formulation when compared to pea protein. The products are also non-G.M.O. and vegan, according to the company.
The beef-style burger is available in two-patty packs and has a suggested retail price of $5.99.