PURCHASE, N.Y. — One week after introducing Mtn Dew Zero Sugar, PepsiCo, Inc. is launching another zero-sugar beverage line under the Mtn Dew brand: Mtn Dew Amp Game Fuel Zero.
The new sugar- and calorie-free beverage is made with theanine and caffeine, which combined improve accuracy and alertness for competitive gamers, PepsiCo said. Available in Charged Raspberry Lemonade and Charged Watermelon Shock flavors, Amp Game Fuel Zero is packaged in 16-oz cans with a no-slip grip and re-sealable lid.
“We developed Mtn Dew Amp Game Fuel Zero because our gamers challenged us to create a zero-sugar version,” said Nicole Portwood, vice-president of marketing for Mtn Dew. “We dedicated time to produce a beverage that not only tastes great but delivers on the original formula with ingredients that increase accuracy and alertness. Our loyalty to gamers will continue to drive innovation and partnerships in the coming year.”
Additionally, PepsiCo is adding a Charged Orange storm to its original Mtn Dew Amp Game Fuel lineup. Made with fruit juice, the orange-flavored beverage joins the beverage lineup, which includes Charged Berry Blast, Charged Cherry Burst, Charged Tropical Strike and Charged Original Dew.
Mtn Dew Amp Game Fuel first debuted in January 2019 and features 90 mg of caffeine, theanine, white grape juice and vitamins A and B.