PARIS — Coca-Cola Co. has unveiled plans to invest €1 billion in France over the next five years to support its development strategy in the country. The development strategy will include new beverages in France, improved bottling capacity and modernization of Coca-Cola European Partners (CCEP) production plants, and the development of new brands.
“Coca-Cola has been present in France for a century,” said James Robert B. Quincey, president and chief executive officer of Coca-Cola. “Today, more than 2,800 people work for Coca-Cola in France. Today’s announcement demonstrates our continued commitment to France by making a lasting contribution to the economy and to society for the years to come.”
CCEP, which is Coca-Cola’s main bottling partner in France, has invested €350 million in France since 2013. Additional funds will be used to adapt the company’s production tool to changing consumer expectations and to accelerate its transition to a circular economy and to change its packaging, Coca-Cola said.
Specifically, Coca-Cola said it plans to equip CCEP’s facility in Dunkirk, France, with an aseptic bottling line, which will allow it to meet growing demand for Fuze Tea, an iced tea brand introduced in 2018, and for Tropico, a French brand of fruit drinks acquired by Coca-Cola in September 2018.
Meanwhile, Coca-Cola said €500 million is being earmarked for the development of current brands and the launch of new products on the French market. The company said it plans to accelerate its entry into categories of beverages.