SAN FRANCISCO — Eat Just, Inc., the maker of Just Egg, is expanding into the freezer case with a new folded plant-based egg alternative.
Formulated for breakfast sandwiches and toast, the product is made from mung bean protein and contains no cholesterol and 7 grams of protein. The folded Just Egg will be sold in a 4-count box in the freezer aisle beginning in April.
The debut of the folded Just Egg follows the introduction of liquid Just Egg to U.S. grocery stores last year. The company is planning a May roll-out for the next version of the Just Egg liquid format, which will have a cleaner label and be “creamier and more egg-like than many chicken eggs,” according to the company.
“Our team is second to none, and we’re excited for people to try what we’ve been working on,” said Chris Jones, vice-president of product development for Eat Just. “We’ll keep making Just Egg tastier, more functional and enjoyable for omnivores, plant-based eaters and everyone in between.”