NEW YORK — Push Pop is making its maiden voyage into the gummy category for the first time with the debut of Push Pop Gummy Roll.
Available in strawberry, watermelon, blue raspberry and berry blast flavors, Push Pop Gummy Roll is packaged in a patent-pending dispenser that allows consumers to push out and tear off a piece of sanded gummy candy and save the rest for later.
“For over 30 years, Push Pop lollipops have been a fan favorite as a treat that’s both delicious and incredibly fun to eat, and we saw an opportunity to bring that same experience to gummy candy,” said Becky Silberfarb, director of marketing for Push Pop parent Bazooka Candy Brands, a division of The Topps Company, Inc. “Push Pop Gummy Roll is sure to excite candy lovers everywhere.”
Push Pop Gummy Roll is set to roll out nationwide at retailers including Walmart, Walgreens and Dollar General for a suggested retail price of $1.79 to $1.99.
The new gummy product was first unveiled at the Sweets & Snacks Expo in Chicago in May 2019.
“We are thrilled to launch Push Pop Gummy Roll and bring a truly novel and innovative product to this growing category,” said Ms. Silberfarb said at the 2019 Sweets & Snacks Expo. “We conducted extensive consumer testing throughout the development process, and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat.”