NEW YORK — Personalized healthy meals platform Kaigo secured $3 million in a seed funding round that included Mike Lee, founder of MyFitnessPal, and Micromanagement Ventures.
The New York-based start-up will use the investment to build its proprietary technology, which includes dietitian-guided nutrition programs, daily food delivery and on-demand concierge support. The company currently has a network of 1,000 health care providers and 25 dietitians who work with customers to develop individualized health plans.
More than 60 million Americans struggle with chronic illness, according to the Centers and for Disease Control and Prevention.
“Food has the ability to help heal and alleviate chronic illness, addiction and depression, but it’s often not the go-to solution for treatment,” said Boyan Hadjiev, Ph.D., a Kaigo health care partner. “But by making food decisions that are designed to meet our body’s specific needs, we can counteract the impact of processed foods and prevent medical issues from cropping up down the line.”
Kaigo’s end-to-end platform is focused on treating food addiction, easing allergies and sensitivities, alleviating chronic illnesses and encouraging weight loss. The personalized meal delivery service is currently available in New York City and San Francisco, with plans to expand to Los Angeles and Washington this year.
Personalized nutrition is picking up steam. Start-ups in the space have secured more than $150 million, according to Lux Research, and both Edelman and U.S. News & World Report listed it as a top trend for 2020.
“There’s a lot of momentum in the personal nutrition space,” said Thomas Hayes, analyst at Lux Research. “But we have to remember that, although sophisticated, these solutions are still, at their core, diets. The challenge will be in evolving these offerings so that they don’t peak as fads, but rather deliver sustained consumer value and commercial success.”