LENEXA, KAS. β€” Caravan Ingredients has launched a β€œre-brand,” which includes a refreshed logo and brand positioning.

According to Caravan, the updated company logo has design elements that convey the brand attributes of the company: modern, passionate, creative and focused. The updated logo is paired with new advertising that is reflective of the same. The move is expected to better position Caravan Ingredients in the food and bakery marketplace, the company said.