VERNIER, SWITZERLAND — Givaudan is launching a new line of natural red colors designed specifically for meat substitutes. The Vegebrite Veggie Reds line provides meat-like red color to raw plant-based patties that turns brown when cooked.

The natural colors line was a joint effort between Givaudan and specialty ingredients supplier Naturex, which was acquired by Givaudan in 2018. The company planned to showcase the products at Natural Products Expo West, held March 3-7 in Anaheim, Calif. 

“We’re excited to be able to offer complete plant-based solutions from the ground up,” said Santiago Vega, director of marketing, nutrition and health for Givaudan North America. “The consumer experience starts with visual appeal from natural colors. A selection of natural ingredients then works together to provide the right taste, texture and mouthfeel, while our natural preservation solutions maintain product stability throughout shelf life.”

Naturex also is launching a new range of brewed herbal tea concentrates for mood and relaxation, which were planned to be showcased at Expo West alongside Naturex’s Turmipure Gold turmeric extract.