OAKLAND, CALIF. — Drumstick desserts are getting a new cookie-coated makeover with the debut of Crushed It! Sundae Cones and Bars.
The frozen treats feature a “unique melt-in-your-mouth cookie coating made with a new to market proprietary technology,” said Nestle SA, parent company of Drumstick.
New Crushed It! Bars mark Drumstick’s first foray into the bars segment. Both the bars and sundae cones feature ice cream centers enrobed in crushed cookies and come in Cookie ‘N’ Cream and Vanilla Fudge varieties.
“The Drumstick brand is constantly pushing the envelope when it comes to innovation, from our unique coatings, flavors and textures to our product formats,” said Joanna Komvopoulos, brand manager for Drumstick. “Knowing that Cookies ‘N’ Cream is a favorite flavor for so many Americans and a staple in sundae shops around the world, we developed Drumstick Crushed It! and doubled down on the experience by amplifying the melt-in-your-mouth cookie coating with our new Cookies ‘N’ Cream and Vanilla Fudge flavors.”