ATLANTA — Chick-fil-A, Inc. is making its first endeavor into retails sales with the launch of bottled Polynesian and signature Chick-fil-A sauces.
The 16-oz bottled sauces will roll out in all Publix, Target, Walmart and Winn-Dixie stores in Florida beginning in April. Bottled versions to the chain’s barbecue, honey mustard and garden herb ranch sauces will launch in select restaurants.
“Chick-fil-A sauce and Polynesian sauce are our two most popular sauces, so we are extremely excited to offer them at select retail stores outside of the restaurant,” said Michael Patrick, principal lead for the chain’s Beyond the Restaurant Program.
He added that 100% of retail profits will go to team member scholarships.
The announcement comes as restaurant chains, looking to combat sluggish traffic growth, are blurring the line between traditional food channels. Taco Bell, P.F. Chang’s, Arby’s, The Cheesecake Factory, IHOP, TGI Fridays, Buffalo Wild Wings and others have launched packaged versions of signature menu items.
Chick-fil-A has experimented with other ways of reaching customers outside of the restaurant. It was one of the first fast-food chains to test ghost kitchens, or locations without a dining room dedicated entirely to fulfilling delivery orders. It also tested meal kits in 2018.