CORAL GABLES, FLA. — Elana Gold has been named vice president and chief marketing officer for Fresh Del Monte Produce Inc. In this role, she will lead the company’s global marketing functions, including executing regional and local marketing strategies to deliver long-term and sustainable business growth.

Ms. Gold joins Fresh Del Monte from Before Brands, maker of childhood nutritional products aimed at reducing food allergy development risk in children. Before that, she was divisional vice president of marketing for Abbot Nutrition International and previously was CMO for Sabra Dipping Co. Earlier in her career, Ms. Gold was vice president of consumer excellence for Novartis, director of innovation for PepsiCo, Inc. and director of marketing for PepsiCo Restaurants International, which is now Yum! Brands, Inc.

“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” said Youssef Zakharia, president and chief operating officer of Fresh Del Monte. “As we continue our roadmap to achieve our five-year strategic objectives, including to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”