VANCOUVER, BC — Low-sugar candy maker SmartSweets is launching its first innovation outside the gummy category with the debut of Sweet Chews.
The individually wrapped chews come in mango, strawberry and watermelon candies. Each 1.6-oz bag contains 3 grams of sugar, 10 grams of fiber and 120 calories. The chews are sweetened with allulose, a naturally occurring rare sugar that is absorbed by the body but not metabolized, resulting in lower calories. Sweet Chews are non-GMO, gluten-free, kosher certified and contain no added sugars.
"Since day one of recipe testing in my kitchen, I have been passionate about creating radically better choices to traditional candy that taste just as delicious as the candy we've all grown to know and love — without all the sugar,” said Tara Bosch, chief executive officer and founder of SmartSweets. “Cutting sugar in one of the most sugar-laden foods out there is no easy feat, but that challenge excites us. We are passionate about changing the narrative of candy from being something that's a moderately enjoyed treat to a snack you can feel good about enjoying throughout the day. We've spent hundreds of hours in our Candyland kitchen perfecting our new Sweet Chews and are excited to launch the first-ever low-sugar, plant-based chew in the market. The possibilities are limitless as we continue to reinvent the candy aisle."
SmartSweets Sweet Chews are available on the company’s web site for $3.29 per 1.6-oz bag and $39.48 per 12-pouch carton.