OXNARD, CALIF. — Primal Kitchen, a subsidiary of Kraft Heinz Co., is launching a line of vegan mayo dips and spreads made with avocado oil.

The Non-GMO Project verified product is a plant-based, egg-free mayo containing no canola oil, soybean oil, grains or sugar. Certified gluten-free, Whole30 Approved and keto friendly, the mayo is available in three varieties: original, rosemary garlic and jalapeño lime.

"Our Vegan Mayo uses potato protein, a functional ingredient, for emulsification,” said Mark Sisson, founder of Primal Kitchen. “This unique differentiator makes our line paleo-friendly and Whole30 Approved, without using a legume-based emulsifier like pea protein or chickpea water. There really isn't another vegan mayo out there that checks all the boxes and has a creamy, uncompromisingly delicious flavor."

Primal Kitchen Vegan Mayo is set to hit refrigerated shelves at Whole Foods Market and Natural Independent Grocers this month and additional retailers nationwide throughout 2020. Each 12-oz jar retails for $9.99.