AMERSFOORT, THE NETHERLANDS — FrieslandCampina Ingredients launched a new high-concentration protein gel for sports nutrition brands.
Formulated with the company’s Nutri Whey Isolate Clear, the application delivers up to 15% protein content. It provides the same amount of protein as a 500-ml ready-to-drink beverage in a smaller, convenient portion, the company said.
It also allows for flexibility in the end product’s format with a neutral flavor and adaptable viscosity. Potential formats include squeezable pouches and spoonable pots.
“This is a really exciting development,” said Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients. “With the mainstreaming of performance nutrition, demand is growing for high-protein supplements and snacks that fit within a busy lifestyle — so with little or no preparation and designed for fast consumption.”