To cater to these consumers, drink manufacturers are offering new beverages that boast functional ingredients such as mushrooms, probiotics, prebiotics, vitamins and phytochemicals.
Talking Rain Beverage Co., makers of Sparkling Ice beverages, is launching a line of wellness and better-for-you beverages called Talking Rain Essentials. Made with coconut water, zinc, vitamins B1, B2, B3, B6, B12 and vitamins A and D, the beverages are sweetened with stevia and provide “enhanced hydration with added electrolytes and refreshing flavor,” the company said. Flavors include pineapple mango, mixed berry, and watermelon lemon.
“With a focus on overall consumer well-being, Essentials is the perfect drink to help boost your immune system and keep you feeling energized throughout your daily activities,” Talking Rain said.
New from Four Sigmatic is Mushroom Ground Coffee with Probiotics. Made with a base of Fair Trade 100% organic Arabica coffee from Guatemala, the coffee is blended with Turkey Tail and Chaga functional mushrooms along with 1 billion CFU of heat-resistant probiotics and prebiotics from yacon.
“Coffee is consumed by more than 62% of Americans, so we always strive to offer better-for-you options at Four Sigmatic,” said Tero Isokauppila, founder and chief executive officer of Four Sigmatic. “Our coffee, including our newest Mushroom Ground Coffee with Probiotics, works for the immune and digestive systems rather than against them, with functional mushrooms to offset the potential negative impacts drinking normal coffee has on the body.”
Laird Superfood, Inc. is debuting a new organic ground Peruvian coffee with functional mushrooms. Available in dark and medium roast, the coffee blend is slow roasted in small batches with Peruvian Arabica coffee beans. The beans are grown at an altitude of more than 4,000 feet so the beans grow slower and denser, which provides a more dynamic flavor profile, Laird Superfood said. The coffee is then infused with three functional mushrooms: Cordyceps, Chaga and Lion’s Mane.
Cordyceps are preferred by high-endurance performers for their effects on the body’s production of ATP, Laird Superfood said. Chaga mushrooms are known for their antioxidants, and Lion’s Mane mushrooms possess beta-glucans, which have been studied for their potential positive effects on cognition and immune support.
“The organic coffee beans that we use are from a trusted Peruvian coffee grower in the Andes,” said Laird Hamilton, co-founder of Laird Superfood. “The opportunity to go to the coffee farm and see how they grow the beans, how they harvest them and how they dry them was an amazing experience. Each farmer farms by hand in this incredibly fertile environment high in the Andes. It proved to me why they are rated as the best beans in the world. They pair epically with the power of functional mushrooms to create a powerful morning cup. I don’t know how you can grow better beans.”
Food to Heal, Inc. is launching a line of BioTactical Drinks under its YUNO brand. The beverages are designed to mix and match to promote increased energy, focus, memory retention, relaxation and better sleep, the company said. Sweetened with monk fruit, the drinks come in six blends: Energy, Focus, Memory, Uplift, Zen and Dream. Each variety is gluten-free, paleo friendly, keto friendly, vegan and non-GMO and features a balance of active phytochemicals, including carotenoids, polyphenols, flavonoids and anthocyanins.
“YUNO uses the best combination of spices, herbs and superfoods in the right balance to offer a truly unique drink for any consumer,” said Shenkeri Chandramohan, co-founder of YUNO. “The drinks contain prebiotic and probiotic strains, support hydration and electrolyte balance, promote anti-inflammatory properties, alleviate general daily stress and anxiety, and support immunity. We are proud that YUNO BioTactical Drinks stimulate a healthy gut-brain balance to improve mental acuity and foster long-term holistic health.”