SANTA MONICA, CALIF. — Protein beverage company Iconic Protein is catering to a new crowd with the launch of Iconic Kids protein drinks for children.

Featuring no sugar and one full serving of vegetables from organic kale, broccoli and spinach, the ready-to-drink beverages come in three flavors: Vanilla Vacay, Chocolate Carnival and Fruity Fiesta. The drinks contain grass-fed milk protein isolate and prebiotic chicory root fiber and are sweetened with stevia leaf and monk fruit. Each 8-oz serving provides 8 grams of protein, 4 grams of fiber and 80 calories.

“We always hear parents complaining that their kids have too much sugar, never eat their veggies and could use more protein for healthy growth,” said Billy Bosch, chief executive officer and founder of Iconic Protein. “We’re here to help solve the problem and make parents’ lives easier, creating a first of its kind drink packed with a full serving of organic green veggies, 8 grams of protein, and zero sugar. The flavors are out of this world tasty, too — Chocolate Carnival, Fruity Fiesta (literally tastes like the milk from fruity cereal), and Vanilla Vacay. These flavors will make your kids’ taste buds go wild.”

Iconic Kids beverages are available nationwide at stores including Whole Foods, Target, Safeway, Albertsons, Vons, CVS, Sprouts, HEB, Central Market, Wegmans, Jewel Osco and the Vitamin Shoppe. Single 8-oz cartons retail for $2.29 to $2.49, while 12-packs retail for $26.99 to $29.99.