IRVINE, CALIF. — Morinaga America, Inc. is expanding its portfolio of Hi-Chew products with the debut of Hi-Chew Soda Pop Mix. The new candy is a response to US consumers demand for “unique, innovative, and non-traditional candy offerings,” the company said.
The chewy candies come in two flavors: cola, inspired by the popular US beverage, and Ramune, inspired by the classic Japanese beverage. Ramune is a carbonated soft drink with a tangy lemon-lime flavor that is “enjoyed and explored by consumers around the world,” Hi-Chew said.
“We are always looking to develop exciting new offerings within our growing Hi-Chew portfolio, and the introduction of Soda Pop, which celebrates global flavors from both the United States and Japan, was the perfect addition,” said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. “With detailed research and experimentation, our flavor innovation team worked meticulously to mimic the nostalgic, fan-favorite flavors found within the new Soda Pop Mix.”
Hi-Chew Soda Pop Mix is the brand’s 16th flavor offering in the United States. The mix comes in 2.82-oz bags for a suggested retail price of $2.59.