KANSAS CITY — Grain-free is gaining a grip in the grocery store, as new grain-free varieties of granola, rice, tortilla chips, waffles and cereal debut.

Purely Elizabeth is expanding its granola lineup with new Chocolate Hazelnut Grain-Free Granola with MCT oil. Certified paleo, keto, gluten-free and vegan, the Non-GMO Project verified granola is made with fair trade dark chocolate chunks, hazelnuts, pumpkin seeds and chia seeds plus organic MCT oil. Each 30-gram serving contains 5 grams of protein and 5 grams of sugar.

Banza LLC is launching three flavored varieties of its grain-free rice alternative made with chickpeas, potato starch, xanthan gum and sea salt. The rice now comes in garlic olive oil, chipotle tomato and ginger scallion flavors, each containing 170 calories, 11 grams of protein and 5 grams of fiber per 1.8-oz serving.

Barnana is launching Plantain Tortilla Chips, made with seasoned ground plantains cooked in avocado oil. The grain-free, gluten-free and Non-GMO Project verified chips come in two varieties: Himalayan pink salt, and lime and sea salt.

Birch Benders is adding two new keto options to its portfolio of toaster waffles. Available in original and chocolate chip varieties, the grain-free waffles are made with eggs, high oleic sunflower oil, organic coconut flour, cassava starch, tigernut flour, leavening, skim milk yogurt powder, psyllium husk powder and spice. The original variety contains 160 calories per two-waffle serving, while the chocolate chip flavor contains 180 calories per serving. Both offerings provide 5 grams of protein and 6 grams of net carbs.

Magic Spoon is debuting a duo of new grain-free cereal flavors: honey nut and peanut butter. Both are keto-friendly, gluten-free and soy-free. The varieties have been the most requested new flavors since Magic Spoon launched a year ago, the company said. The honey nut cereal contains 1 gram of sugar, 4 grams of net carbs and 11 grams of protein, while the peanut butter cereal contains no sugar, 3 grams of net carbs and 11 grams of protein.

View slideshow of new products.