SAN FRANCISCO — VMG Partners, a private equity firm focused on natural and specialty consumer packaged goods, announced three promotions within its organization.

Cassie Nielsen, vice president of talent, has advanced to the role of talent partner. She will continue partnering with VMG portfolio companies to build management teams, while driving the firm’s commitment to building diversity and inclusion. She recently was named executive director of the Women on Boards Project, an initiative VMG co-founded to grow female representation on private boards in the natural products industry. She also serves as a founding member of the Women on Boards Project.

“As VMG seeks to change the paradigm of private equity and create win-win outcomes for people of all backgrounds and perspectives, there is no greater steward of this vision than Cassie Nielsen,” said Kara Cissell-Roell, general partner of VMG. “Over the last five years, her strategic partnership and leadership have enabled VMG and its portfolio companies to achieve outsized success for all stakeholders. We look forward to continuing our important journey together for many years to come.”

Alex Cole has been named to the new role of director of talent, talent associate and will work alongside Ms. Nielsen to help build strong teams for VMG’s partner portfolio companies, which include Briogeo and Velocity Snack Brands.

Evan Mintz has been elevated from associate to senior associate, reflecting a successful record of executing new investment opportunities and driving portfolio company initiatives.

“Alex and Evan have consistently provided our partner companies and the broader consumer ecosystem with tremendous value,” said Robin Tsai, general partner of VMG.  “Their promotions are well-deserved and reflect their strong performance. We are excited to watch them continue to succeed at VMG.”

Launched in 2005, VMG Partners has provided financial resources and strategic guidance to more than 40 companies, including Health Warrior, Kind Healthy Snacks, Perfect Snacks and Pirate Brands.