PURCHASE, N.Y. — PepsiCo, Inc. is launching a breakfast beverage under its Mountain Dew brand.

In orange citrus and fruit punch flavors, Kickstart is a caffeinated sparkling juice drink with 80 calories per 16-oz can.

“Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, vice-president of marketing for Mountain Dew.