NEWARK, NJ. — A new mashup from Mars, Inc. is set to hit the candy category in January 2021: Snickers Peanut Brownie.
Consisting of two individual squares, the candy bar features a layer of caramel and a chewy peanut brownie filling all enrobed in chocolate. Mars also plans to roll out Snickers Peanut Brownie Ice Cream Bars early next year.
"Snickers and brownies are two of America's favorite treats, and we know people love both for the deliciousness and comfort that they bring … so, what could be better than putting them together?" said Josh Olken, brand director for Snickers. "It's sure to be a delicious treat that brings the ultimate satisfaction."
Snickers Peanut Brownie will be available nationwide beginning January 2021 in single (1.2-oz), share (2.4-oz) and sharing stand-up pouch (6.61-oz) sizes.