CHICAGO — Fairlife, LLC, a standalone subsidiary of the Coca-Cola Co., has partnered with Boardwalk Frozen Treats, LLC to make the company’s first venture beyond beverage-related products and into frozen desserts.
New Fairlife Light Ice Cream is lactose-free and made from ultra-filtered milk sourced from cows raised without artificial growth hormones. The desserts contain 40% less sugar than traditional ice cream, Fairlife said, and are sweetened with cane sugar, allulose and monk fruit. Each 2/3-cup serving contains 140 to 190 calories, 8 to 9 grams of protein, 12 to 18 grams of sugar and 6 to 11 grams of fat.
Fairlife Light Ice Cream is available in vanilla, chocolate, cookies and cream, chocolate peanut butter, double fudge brownie, java chip and mint chip flavors.
“So many of our fans have requested this,” said Tim Doelman, chief executive officer of Fairlife. “And as much as we will miss their homemade videos, fan fiction commercials and other creative proposals for Fairlife ice cream, we are thrilled to finally give Fairlife consumers what they want: a line of tasty light ice creams that consumers can enjoy. Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both. We hope to change the perception that frozen treats with improved nutritional profiles don't taste as good as traditional ice cream, especially for the 76% of consumers who make an effort to eat healthy.”
"We hope to change the perception that frozen treats with improved nutritional profiles don't taste as good as traditional ice cream." — Tim Doelman, Fairlife
Fairlife Light Ice Cream is available for $4.98 per 14-oz container in select grocery store chains, including Albertsons, Big Y Foods, Food City, Food Lion, Harris Teeter, Hy-Vee, Jewel-Osco, Lowes, Lucky Stores, Raley’s Supermarkets, Safeway, Save Mart, Vons, Walmart and WinCo Foods. Fairlife and Boardwalk Frozen Treats plan to expand distribution of the ice cream to include more grocery, retail and convenience stores nationwide.
“It’s an honor to work with Boardwalk Frozen Treats, a company with extensive experience in the sales, marketing and distribution of national ice cream brands,” Mr. Doelman said. “Our partnership with them allows us the opportunity to explore the world of frozen desserts.”
Boardwalk Frozen Treats is a sales, marketing and distribution partner for national ice cream brands, including Dunkin’ Brands Group, Inc.’s Baskin-Robbins brand ice cream and frozen novelties sold in US grocery stores.
“Consumers see ice cream as an indulgent treat,” said David Owens, CEO of Boardwalk Frozen Treats. “Many are intrigued and excited by frozen dessert options with less sugar but are skeptical that they can also taste good. However, Fairlife is a pioneer in the dairy industry. They have consistently introduced a variety of innovative milk-based products that have nutritional attributes consumers are seeking and taste great. Our team was eager to work with Fairlife because we knew the new line of light ice creams would be no different. We are proud to be aligned with Fairlife as they make this leap into the world of ice cream, a major milestone for their company.”