VENICE, CALIF. — Vive Organic, a manufacturer of cold-pressed wellness shots, has closed a $13 million Series B funding round led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures. Vive plans to deploy this capital to expand its digital footprint, foster its innovation pipeline and make its plant-based products more accessible to consumers nationwide, the company said.
Founded in 2015 by chief executive officer Wyatt Taubman, chief operating officer Kyle Withycombe and vice president of sales JR Simich, Vive Organic offers a range of wellness shots formulated with a focus on boosting the immune system. The company works with a team of holistic medicine doctors to develop its products and uses cold-pressed technology to extract juice from the roots, herbs and flowers used in its products. Vive Organic shots are organic, non-GMO, gluten-free and vegan and come in seven varieties: Immunity Boost Original, Immunity Boost with Cayenne, Immunity Boost with Elderberry, Wellness Rescue, Antioxidant Detox, and new Electro Restore and Energy + Focus.
“We feel so fortunate to have found such exceptional partners in Monogram, Cambridge SPG, Powerplant Ventures and our roster of investors,” Mr. Taubman said. “We have a powerful product that we believe in deeply, which is quickly becoming the go-to for immunity boosting in lieu of other traditional beverages, powders and supplement solutions. We are very proud of what we’ve created and greatly value the expertise our investors will provide in this next stage of our business as we look to further develop our online offerings and find new, unique ways to connect with consumers at retail.”
Monogram Capital is a capital market company focused on “developing the next generation of category leaders by providing flexible capital, deep domain knowledge, access to transformative industry relationships and strategic and operational expertise,” the company said. Monogram also has invested in Country Archer Provisions, Koia, Olipop, 4th & Heart and Kidfresh.
“Vive has tapped into an incredible opportunity to provide consumers with sustainably sourced, functional products that promote and support wellness needs, whether that be targeting uses case for enhanced immunity, restoration, or energy,” said Jared Stein, co-founder and partner of Monogram Capital. “We are thrilled to join together with this pioneering brand at this prescient time where consumers have never been more focused on their health and wellness needs and prioritizing their immunity. Led by an outstanding team, Vive is at the forefront of providing these wellness solutions in a convenient, ready-to-drink format that consumers love and we look forward to continue supporting the brand through their new innovations to come.”
Cambridge SPG is a private equity, venture capital and real estate development firm that invests in “disruptive category leading companies” in the food and beverage and CPG sector. Along with Vive Organic, the company has invested in Once Upon a Farm, Wild Friends, Foodstirs, Tosi Health, Ancient Nutrition, Powerful Foods, Après, Matchabar, Owl’s Brew, Nona Lim, LIFEAID, HFactor, 4th & Heart, Cece’s Veggie Co., Modern Pop and Tiesta Tea.
Powerplant Ventures is a growth equity fund that invests in plant-centric food, beverage and foodservice companies. Its investment portfolio includes Beyond Meat, Apeel Sciences, Thrive Market, Nutriati, Rebbl, Beanfields, Hail Merry, Just, Farmer’s Fridge and Ripple.