LACEY, WASH. — Callisons launched FlavorChoice, an interactive online tool for flavoring new products.
FlavorChoice offers a variety of flavors, ranging from berry and citrus to mint and mint oil blends. The flavors and oils are suitable for use in a range of category bases, including beverage, confection, personal care, oral care, aromatherapy and more.
The online tool also provides immediate access to information on price, flavor descriptors and regulatory documents.
“We are so excited to bring FlavorChoice to new and existing customers,” said Kim Carson, director of category and marketing at Callisons. “It allows users to easily select a flavor profile and access all the information to choose the right flavor for the end-product application.”