LE MARS, IOWA – Halo Top, a brand owned by Wells Enterprises, is introducing a new formulation to enhance the dairy free, plant-based ice cream’s texture. The new formulation, which is available in all seven dairy-free flavors, includes fava bean, according to the company.
“As a leader in the better-for-you category, Halo Top is always looking for new ways to innovate and bring forward quality products our consumers will love,” said Shilpa Gadhok, senior brand manager for Halo Top. “With our dairy-free line, we replaced brown rice protein with fava bean protein for a creamier texture that’s packed with flavor. Plant-based demand is higher than ever, and we want to provide our fans with an offering they feel great about eating — so they don’t have to choose between pursuing a plant-based lifestyle and enjoying dessert.”
With the new formulation, products now have 280 to 360 calories and 10 to 20 grams of protein per serving. Flavors in the dairy-free line include birthday cake, candy bar, chocolate, chocolate almond crunch, chocolate chip cookie dough, peanut butter cup and sea salt caramel.
Wells Enterprises, which also owns such brands as Blue Bunny, Bomb Pop, Blue Ribbon Classics and Chilly Cow, acquired Halo Top in September 2019. Financial terms were not disclosed.