LOS ANGELES — Adria Campbell has been named executive vice president of sales, North America, at The Collaborative.
Ms. Campbell joins the plant-based yogurt and dessert brand from Dean Foods, where she held several positions, including finance manager, director of national account sales and vice president of large format sales.
In her new role, she will be responsible for the strategic expansion of the brand’s presence to fit consumer demand for better-for-you plant-based dairy alternatives, said Meiky Tollman, chief executive officer of the Collaborative.
“We are thrilled to welcome Adria to The Collaborative family,” Mr. Tollman said. “With her extensive sales and dairy category experience, we are confident she will help the brand achieve even more growth and continue to take the dairy category head on.”
Mr. Tollman joined the company in April from Sabra Dipping Co.
Previously known as The Coconut Collaborative, The Collaborative recently tripled its product offerings with the addition of new plant-based desserts, including Vanilla Rice Pudding, Double Chocolate Mousse, and Chocolate Pudding varieties. Its yogurts and desserts are low sugar, gluten-free and non-GMO project verified.