EL SEGUNDO, CALIF. — Beyond Meat, Inc. is introducing Beyond Meatballs.
Following the launch of Beyond Breakfast Sausage and Cookout Classic burgers, Beyond Meatballs are the third new retail product introduced by the company in 2020 and are the latest addition to its growing portfolio of plant-based meat alternatives. The product is free from GMOs, soy and gluten and comes pre-rolled and pre-seasoned with a signature blend of Italian spices.
Beyond Meatballs have 30% less saturated fat when compared to the leading brand of plant-based Italian-style meatballs, the company said. They contain 19 grams of plant protein derived from peas and brown rice.
“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Stuart Kronauge, chief marketing officer at Beyond Meat. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”
The product will debut at Beyond Meat pop-up shops in New York and Los Angeles, and at select retailers nationwide, including Whole Foods, Stop & Shop, Sprouts Farmers Market, Harris Teeter, Kroger and Albertsons, beginning Sept. 16. They will be sold in the fresh meat section for a suggested retail price of $6.99 per 12-pack.